About Werk Mija

About The Brand

At Werk Mija, we celebrate Latinas who unapologetically embrace their culture and individuality. Our mission is to empower and inspire through relatable designs that honor our heritage and amplify our voices. 

Every design is crafted to embody the boldness, beauty and resilience of nuestra comunidad. From Latina-inspired coffee mugs and cozy sweatshirts to statement-making t-shirts and vibrant stickers, each product reflects what it means to be "Unapologetically Latina, Authentically You."

We believe in the power of cultura, community, and self expression. At Werk Mija, you'll discover more than apparel and accessories- you'll find a celebration of identity, strength, and the journey that makes you uniquely Latina.

Welcome to a brand that proudly honors your cultura and celebrates your journey- because being authentically you is your superpower.

 

About the Founder 

I was born in Chicago, Illinois and grew up in the Little Village neighborhood. After feeling like my career was not fulfilling me, I decided to embrace my creative passions as a beauty and lifestyle content creator. Quickly, I had realized there was a lack of representation for Latinas in the home goods space. I longed for a brand like Werk Mija to fill my home and closet with apparel and accessories represented by my culture. 

Like many, in 2020 I was laid off from my position as marketing coordinator. I now had to use the money I was saving up to start Werk Mija for everyday life. While some might have seen this as a rather large obstacle and given up, I let this fuel my ambition. With no money and only one cafecito mug, our Chingona Fuel mug, I launched Werk Mija, September of 2020. I realized this was more than a brand that sells funny t-shirts and coffee mugs with sayings in spanglish. Instead, I wanted to create a brand for Latinas seeking to break generational cycles through products that promote positive affirmations like our No Pares Mija t-shirt, Bet on Yourself Mija sweatshirt, Invest in Yourself Mija stickers and more!

I want this brand to serve as a reminder to Latina women that no matter the challenges you face, you are strong, resilient and capable of achieving anything.

~Xochitl